Request for Proposal – Website Redesign 

Please submit your proposal with a detailed budget no later than October 31st, 2025. Please submit PDF file to rpersinger@yapinc.org using the subject line, New YAP Website. 

Background 

Youth Advocate Programs (YAP®), Inc. is a high impact national nonprofit that partners with local and regional government systems to deliver safer, more effective, less costly community-based alternatives to placing young people in trouble or crisis in correctional or residential care facilities. YAP®'s service delivery is guided by principles of the national nonprofit's unique evidence-based YAPWrap® model. The deliverers of YAP's services are neighborhood-based Advocates, mobile Behavioral Health professionals, and other employees whose backgrounds are similar to those of YAP's program participants. YAP staff receive regular training and team support with a focus on helping program participants realize and nurture their strengths while connecting them and their parents/guardians and other relatives to individualized economic, educational and emotional tools that empower them to make positive change while firming their family foundation. The service model includes YAPWORX® and YAP® Supported Work, workforce development opportunities offered through local business partnerships where the nonprofit provides program participants with paid on-the-job employment and career training opportunities. 

Over the years, the effectiveness and positive outcomes of the YAP wraparound services model with deep-end systems-involved young people has led to new opportunities for the nonprofit to support communities' growing demand for innovative mental health, child welfare, and violence prevention solutions. The nonprofit’s customers are primarily local and regional youth justice, child welfare, behavioral health, education, and public safety systems that connect program participants to the nonprofit's local offices through court mandates and referrals. YAP® relies on foundation, corporate and individual donors to supplement its government funding and to expand, enhance and scale its successful model. The new website will serve as a central hub, providing information to current and potential government partners and philanthropic funders as well as program participants and their families, workforce development partners, policy makers and other community stakeholders.   

Project Overview 

YAP is seeking a vendor to redesign our website (https://www.yapinc.org) to enhance the nonprofit's overall digital presence to better engage prospective and current customers and other funders, including corporate, foundation, and individual donors. The new website will feature modern design elements, easy navigation, and improved functionality to support YAP's objective of reaching its target audiences to ultimately serve more individuals and families. The project will be led by YAP Marketing & Communications in collaboration with other departments, including IT, Fund Development, Operations and Legal. 

Project Scope  

The vendor will be responsible for: 

• Developing a new website with a simple modern design and improved navigation 

• Developing and integrating a mobile responsive website 

• Integrating social media and other digital marketing tools. 

• SEO optimization 

• Analytics integration 

• Integrating mobile friendly features and content that drive increased donor engagement. 

• API integration 

Technical Specifications 

• Responsive on all devices and compliant with WCAG accessibility standards. 

• Equipped with multiple admin/editor accounts with role-based permissions 

• SSL, regular backups, and protection against common vulnerabilities 

• Fast load times and optimized images 

• Built on a CMS with regular updates, bug fixes and responsive support team 

• Give YAP IT access to hosting account 
   

Proposal Requirements 

In your proposal, please include: 

• A detailed budget and timeline for the project. 

• An overview of your company and relevant experience. 

• Examples of previous work, particularly in website redesign projects. 

• A description of your approach to the project, including design and development processes. 

• Information on how you will ensure the website meets our requirements for accessibility, responsiveness, and user experience. 

• Details on how you will collaborate with our team and provide ongoing support 

Evaluation Criteria:  

Proposals will be evaluated based on: 

• Experience and expertise in website redesign projects. 

• Quality and creativity of previous work. 

• Ability to meet project requirements and deadlines. 

• Cost-effectiveness of the proposal. 

 
Project Timeline 
Once awarded, our project manager will work with the selected vendor on a production schedule that will begin January 15th, 2026, and aim to be completed by May 1st, 2026. 
 
Note 
Youth Advocate Programs, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for this contract without regard to race, age, color, ancestry, national origin, place of birth, religion, sex, sexual orientation, gender identity and expression, military or veteran status, genetic characteristics, or disability unrelated to job performance.